What to Eat in Seoul: A Food Guide

What to eat in Seoul

• Korean BBQ

  Samgyeopsal (pork belly) and galbi (short rib) grilled at your table — Maple Tree House and Palsaik are Gangnam classics.

• Kimchi jjigae & sundubu

  Fermented kimchi stew and soft-tofu stew — go-to comfort food at any bunsik.

• Bibimbap & bulgogi

  Mixed rice bowl and marinated beef — best at Jeonju Jungang Hoegwan or hotel Korean restaurants.

• Fried chicken + beer (chimaek)

  Bhc, Kyochon, BBQ — twice-fried Korean chicken with draft beer is a national ritual.

What to drink

Tap water is technically safe but locals prefer boiled barley tea (bori-cha) or bottled. Soju, makgeolli (rice wine) and craft beer are the locals; the Ulju/Jeju whiskeys are emerging.

Dining etiquette and practicalities

• Pour drinks for others, never for yourself — turn away from elders when drinking.

• Tipping is not expected and can offend; service charge is included where relevant.

• Use two hands when giving/receiving cards, gifts or money — especially with elders.

Where to eat in Seoul

• Myeongdong

  Cosmetics, street food, mid-range hotels — central and tourist-friendly.

• Jongno / Insadong

  Palace district (Gyeongbokgung, Changdeokgung) + traditional tea houses. Best for culture.

• Gangnam

  Skyscrapers, luxury hotels (Signiel, Four Seasons), COEX Mall, K-beauty flagships. Best for business + shopping.

• Hongdae

  University nightlife, street performers, indie boutiques. Best for young travellers.