Seoul, South Korea

Destination guide

Seoul

South Korea · Asia

Search all hotels in Seoul 2026-10-162026-10-19 · 2 · 1

About Seoul

Seoul is Northeast Asia's most dynamic capital — a 24-hour city where 600-year-old Joseon palaces sit alongside 76-floor luxury towers, world-leading transit, Michelin-starred Korean BBQ, K-beauty and K-pop culture. Base in Myeongdong or Jongno for palace walkability, or Gangnam for shopping and business hotels.

At a glance

  • 24-hour city — Hongdae, Gangnam and Itaewon nightlife runs till dawn.
  • T-money card taps for subway, buses, taxis and convenience stores.
  • Incheon to Seoul: AREX Express in 43 min (₩11,000); regular AREX ~60 min (₩4,750).
  • Palaces are free-to-cheap; Gyeongbokgung + hanbok rental is the Instagram classic.
  • Currency KRW; Type C/F 220V plugs; tap water is safe (locals often drink filtered/boiled).

Featured stays in Seoul — live rates

Prices are live from our licensed booking partner and may change.

Search all hotels in Seoul
Hotel Park Habio
Hotel Park Habio

Hotel Park Habio

Seoul, kr

0.0338 reviews

US$107

per night

MD Hotel Doksan
MD Hotel Doksan

MD Hotel Doksan

Seoul, kr

9.41,782 reviews

US$124

per night

Patio7 Hotel
Patio7 Hotel

Patio7 Hotel

Seoul, KR

8.4101 reviews

US$159

per night

When to visit

April–May (cherry blossom + mild) and September–October (crisp autumn + Hanbok in ginkgo streets) are peak seasons. June–August is hot, humid and monsoonal. December–February brings sub-zero temperatures but clear skies and thin crowds; ski resorts within 2h.

Getting around

Seoul's subway is the world's most-used — 23 lines, English announcements, Wi-Fi throughout, ₩1,400–2,400 per ride. T-money card (₩4,000 at any 7-Eleven) taps for subway, buses, taxis and convenience stores. Kakao T is the local Uber. Incheon Airport: AREX Express to Seoul Station in 43 min (₩11,000); regular AREX in 60 min (₩4,750).

Where to stay

  • Myeongdong

    Cosmetics, street food, mid-range hotels — central and tourist-friendly.

  • Jongno / Insadong

    Palace district (Gyeongbokgung, Changdeokgung) + traditional tea houses. Best for culture.

  • Gangnam

    Skyscrapers, luxury hotels (Signiel, Four Seasons), COEX Mall, K-beauty flagships. Best for business + shopping.

  • Hongdae

    University nightlife, street performers, indie boutiques. Best for young travellers.

  • Itaewon

    International restaurants, cocktail bars, expat hub — vibrant but crowded weekends.

Your Marhaba Trip Plan

Seoul at a glance

Recommended trip
4–6 days
Best time to visit
April–May (cherry blossom + mild) and September–October (crisp autumn + Hanbok in ginkgo streets) are peak seasons.
Getting around
Seoul's subway is the world's most-used — 23 lines, English announcements, Wi-Fi throughout, ₩1,400–2,400 per ride.
Recommended areas
Myeongdong · Jongno / Insadong · Gangnam

Top experiences

  • Gyeongbokgung PalaceWear a hanbok for free entry — changing of the guard 10:00 and 14:00.
  • Bukchon Hanok VillageTraditional Korean houses between Gyeongbokgung and Changdeokgung.
  • N Seoul Tower (Namsan)Cable car up for the classic city + Han River sunset panorama.
  • Myeongdong + DongdaemunCosmetics, street food and 24h fashion malls; Zaha Hadid's DDP is architecture in itself.

Do I need a visa for Seoul?

Policy
Varies by nationality
Typical stay
90 days

US, UK, EU, Japan, Australia and Canada enter visa-free 30–90 days; K-ETA electronic authorisation currently WAIVED through end 2025 for 22 nationalities (check before travel).

Official government source

How do I get to Seoul?

Airports

  • ICN · Incheon International · 48 km

    AREX Express 43 min (₩11,000); All-Stop AREX 60 min (₩4,750); KAL Limo bus ~70 min (₩17,000); taxi ₩60,000–90,000.

  • GMP · Gimpo (domestic + short-haul) · 15 km

    Subway Line 5/9 or AREX in 25 min.

By rail

KTX high-speed rail from Seoul Station: Busan (~2h30), Gwangju (~1h50), Gangneung (~2h). SRT high-speed from Suseo Station.

K-ETA requires arrival card via Q-code portal; PortPass biometrics speed re-entry.

How do I get around Seoul?

  • Subway23 lines, English announcements, Wi-Fi throughout.
  • BusColour-coded: blue trunk, green feeder, red express, yellow circular.
  • Taxi & Kakao TCheap and metered; Kakao T is the local Uber (English mode).

Passes & tickets

T-money card ₩4,000 (buy at any convenience store), reloadable. Discover Seoul Pass 24/48/72h ₩50,000/70,000/90,000 bundles 60+ attractions + AREX Express.

Google Maps is broken in Korea — use Naver Map or KakaoMap for directions.

What should I eat and know about food culture in Seoul?

Signature dishes

  • Korean BBQSamgyeopsal (pork belly) and galbi (short rib) grilled at your table — Maple Tree House and Palsaik are Gangnam classics.
  • Kimchi jjigae & sundubuFermented kimchi stew and soft-tofu stew — go-to comfort food at any bunsik.
  • Bibimbap & bulgogiMixed rice bowl and marinated beef — best at Jeonju Jungang Hoegwan or hotel Korean restaurants.
  • Fried chicken + beer (chimaek)Bhc, Kyochon, BBQ — twice-fried Korean chicken with draft beer is a national ritual.

Etiquette

  • Pour drinks for others, never for yourself — turn away from elders when drinking.
  • Tipping is not expected and can offend; service charge is included where relevant.
  • Use two hands when giving/receiving cards, gifts or money — especially with elders.

Tap water is technically safe but locals prefer boiled barley tea (bori-cha) or bottled. Soju, makgeolli (rice wine) and craft beer are the locals; the Ulju/Jeju whiskeys are emerging.

Is Seoul safe for travelers?

Overall risk: LowEmergency: 112
  • One of the safest large cities globally — solo late-night walks are normal.
  • Protests in central Seoul are common but peaceful — check news before Gwanghwamun visits.
  • Emergency 112 (police), 119 (ambulance/fire); Dasan 120 for tourist help.
Official travel advice

Frequently asked questions

Do I need a visa or K-ETA for Seoul?

US, UK, EU, Japan, Australia and Canada enter visa-free for 30–90 days. K-ETA electronic travel authorisation is currently WAIVED through end 2025 for 22 nationalities (check k-eta.go.kr before travel). Otherwise K-ETA costs ₩10,000 and takes 24–72h.

How do I get from Incheon Airport to Seoul?

AREX Express to Seoul Station in 43 min (₩11,000, direct); regular AREX All-Stop in ~60 min (₩4,750). KAL Limousine bus ~70 min (₩17,000). Taxi ₩60,000–90,000 (International Taxi orange-flag has English-speaking drivers).

Is Google Maps useful in Seoul?

No — Korea's mapping data restrictions mean walking/driving directions are severely limited on Google Maps. Download Naver Map or KakaoMap (both have English) for accurate transit + walking directions.

How many days do I need in Seoul?

Three full days cover palaces + Bukchon + Myeongdong + N Seoul Tower. Five days add DMZ day tour + Gangnam + Han River. Seven days let you add a Busan KTX combo or Jeju Island 3-day extension.

Is Seoul family-friendly?

Very — Lotte World theme park, COEX Aquarium, Namsan cable car, Han River bike paths and Korean Folk Village day trips are family staples. Transit is stroller-manageable; kid meals are widely available.

What's the best area for luxury?

Signiel Seoul (Lotte Tower 76F, Gangnam), Four Seasons Seoul (Gwanghwamun), The Shilla (Jung-gu) and JW Marriott Dongdaemun anchor the top-tier. Cheongdam-dong (Gangnam) has boutique K-beauty concept hotels.

Is Seoul safe for tourists?

Extremely safe — solo late-night walks in Hongdae, Gangnam and Itaewon are normal. Watch for scam nightlife touts in Itaewon. Emergency 112 (police), 119 (ambulance/fire), Dasan 120 for tourist help (English). Central protests in Gwanghwamun are common but peaceful.

Is Korean BBQ the essential food experience?

Yes but not the only one — samgyeopsal and galbi BBQ (Maple Tree House, Palsaik), plus kimchi jjigae, bibimbap, chimaek (fried chicken + beer at Kyochon/BBQ), Korean fried chicken, and street food at Gwangjang Market (mayak gimbap, bindaetteok) are all essential.

More ways to extend or combine your Seoul trip.

Northeast Asia twin capitals

Korean Air/JAL/ANA in 2h30 — pair K-culture with J-culture in 10 days.

Perfect stopover with Doha

Qatar Airways daily A380 — Doha as 2-night stopover between Seoul and Europe.

Asian megacity loop

Three Asian icons in two weeks with cheap regional carriers.

Search all hotels in Seoul

Search all hotels in Seoul